What a success! The Downtown Association Board of Directors want to extend a heart-felt thank you for your commitment to making this annual event so successful. Your generous contribution helped make our vision a reality. The 2020 Solstice Fireworks literally stopped traffic, with attendees scattered throughout the downtown, and in cars on the side of the road. We estimate the event drew around 1,000 people into the core of downtown for the spectacle. Below are a few key stats you may be interested in:

It’s hard to quantify the full impact of earned media, but the Solstice Fireworks was an exciting event to cover by local media for sure, as it was one of the few events of 2020 that was not canceled because of Covid.

With the Downtown Association’s social media channels and our marketing partner, Fairbanks Brand Studio we were able to reach:

  • +30,000 ppl had the Solstice Fireworks event enter there screen while on Facebook + Instagram
  • Over 60% of people were from Fairbanks North Star Borough
  • +2,400 people expressed interest in attending Solstice Fireworks via the Facebook event

Launched at the beginning of December, the event landing page was the exclusive source for the event map, scavenger hunt form download, and donation page.

  • 1,350 individual people visited the event landing page during a 10 day period (site launch – day of event)
  • +16,000 page impressions

Thanks again for supporting the 2020 Solstice Fireworks, please consider supporting the Downtown Association year-round by joining as a member.

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